This will be a SetupBuilder Ultimate Edition feature.

Microsoft improved the process for gaining certification for Windows 7. The
very good news is that the use of Windows Installer (MSI) or ClickOnce is no
longer listed as an explicit requirement! In other words, SetupBuilder 6.9
and 7.0 can be used to meet Certified for Windows 7 Logo requirements!

This is a very significant and welcome development. There was already a
change in the Microsoft Windows Server 2008 Certification Requirements --
MSI installation was OPTIONAL and no longer REQUIRED!